Ursula is the Owner and Creative Director of fleurs DC – a woman-owned business located on Capitol Hill in Washington DC. fleurs DC thrives on delivering floral dreams to clients’ homes all around the DMV. Ursula sees herself as a floral artist constantly inspired by art, fashion, culture, nature, and music.
Ursula was named by Florists' Review Magazine as "125 Florists to be Celebrated in 2022" and was also named a "An American Floral Trendsetter" by Florists' Review Magazine in 2022 and again in 2023!!! She recently presented at AIFD Southern Chapter’s mid-winter conference about “Harnessing the power of social media”. In July 2022, she presented on the main stage and taught workshops on both social media & client-centric business principles at AIFD's National Symposium "Roots" in Las Vegas alongside Team Fleurvana. Her floral designs have been featured & published in Flower Magazine, Southern Home Living, Florists’ Review Magazine, Aspire Design House, and DC Fray.
Ursula's avant-garde yet sophisticated floral designs always focus on color, solid mechanics, and fun! She mindfully creates designs for her clients based on their needs while weaving in current trends in design and sourcing unique botanicals that make floral dreams a reality for her clients. She has studied under both American and European Masters of floral design. She earned her Certified Floral Designer credentials through AIFD in 2019 and in 2023 will be inducted with her AIFD credentials at AIFD symposium in Chicago. She earned her European Master Certification in Belgium in October 2021. Always a curious student of her craft, she believes in continuous learning and evolution as a creator to push herself out of her comfort zone. She holds these to be vital to her creative process and growth as an artist.
Before flowers, Ursula was a Critical Care Nurse for 18 years until the birth of her son in 2014. She started her floral journey in 2017 during a time of loss and soul searching. It's been full steam ahead ever since and she hasn’t looked back! In her downtime, Ursula enjoys spending time with her husband, 2 children and dog.
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